Evocalize, a Collaborative Marketing Platform (CMP) provider, today announced its inclusion in Facebook’s Top Provider Initiative for Real Estate. The new Initiative is an effort to provide real estate agents, brokers, and property management companies with best-in-class tools from third-party providers.

For real estate organizations looking to execute sophisticated advertising across Facebook and Instagram platforms with a third party, the choices can be overwhelming. According to Facebook’s Initiative Guide, “We want to help you make that choice with confidence by highlighting which companies have adopted what we have learned to be best practices for local real estate advertising over the years. When you see this list, you can trust that our team works closely with these firms, validating their solutions, all with you and your business growth in mind.”

Marketing Technology News: Trucept Adds Robbe to Board of Directors

“Inclusion in this initiative demonstrates the potential for the power of collaborative marketing to transform industries beyond real estate, such as banking, insurance, retail, and ecommerce. The future of marketing is collaborative.”

Notably, over 40% of the organizations included in the Initiative are actively using Evocalize’s platform to offer real estate brokers, agents, and teams Facebook Advertising best practices. In 2020, Evocalize’s technology helped its clients generate over a million leads and deliver over one billion ad impressions for real estate organizations advertising on Facebook and Instagram.

Evocalize’s CMP: Making Collaborative Marketing Possible at Scale

Real estate’s leading brokerages, marketplaces, website providers, and customer relationship management (CRM) solutions use Evocalize’s CMP to enable agents, brokers, and teams to activate sophisticated paid digital marketing programs at scale.

For real estate brokerages, marketplaces, and CRM providers, Evocalize helps them:

• Improve lead quality by sending downstream funnel metrics, like home showings and offers, back to Facebook to continually optimize programs for high quality leads
• Share audience data, creative, messaging, and co-op budgets with agents, brokers, and teams at scale, while maintaining legal and brand compliance
• Have flexibility and control over programs to create best practice galleries that are unique to their organizations
• Offer users a seamless experience by embedding simple-to-use paid media tools into their existing technology products
• Receive end-to-end reporting on program activation, performance, usage, and co-op spending