Faye Business Systems Group announced its acquisition of the SugarCRM practice of Polar Strategy. The Polar Strategy acquisition enhances FayeBSG’s presence in the Sugar ecosystem and expands its vertical market expertise in the Healthcare and Financial Services vertical markets.

Marketing Technology News: Veteran Retail Tech Entrepreneur, Donny Askin, Joins Newmine

FayeBSG is a global technology company that helps companies grow by successfully creating, customizing, implementing, and managing industry-leading customer experience, CRM, and ERP software platforms to meet ever-evolving business needs. The 2020 SugarCRM Global Partner of the Year, this is FayeBSG’s seventh strategic acquisition in the last four years.

“We’re incredibly excited to bring the FayeBSG team and the Polar Sugar clients together,” said David Faye, CEO of Faye Business Systems Group. “Not only does this expand our capabilities further into the healthcare and financial markets, but it also adds cutting edge and innovative new products to our SugarCRM add-on solutions catalog, including a survey tool as well as Sugar integrations with Zoom, Mautic, and others.”

Marketing Technology News: Okta Raises the Industry Bar With 99.99% Uptime for Every Customer

“Innovation is at the core of Polar Strategy’s founding principles,” said Omar Mahmood, Partner at Polar Strategy. “Merging our Sugar practice to Faye will enable us to stay true to our core values by allowing further investment into cutting edge technologies to address new challenges in the market. We’ve incredibly enjoyed our experience with SugarCRM over the last three years and couldn’t think of a better home for our Sugar clients. FayeBSG’s technical abilities, industry expertise, and extensive catalog of integrations and enhancements will serve our clients well.”

Marketing Technology News: Sapiens Partners With Quadient to Enhance Digital Engagement