Realtor.com announced it has named Mickey Neuberger as its chief marketing officer. In his role, Mickey will drive realtor.com ‘s marketing strategy in its mission to make buying, selling and living in homes easier and more rewarding for everyone and report to CEO David Doctorow.

Mickey brings 25 years of experience to realtor.com^®, having held various senior marketing and product leadership roles at organizations such as 24 Hour Fitness, Loyalty Lab, Travelocity, and most recently eBay, as Vice President Global Marketing. At eBay, he built the CRM practice from the ground up, doubling its share of site, and led the Performance Marketing team’s turnaround from flat to double digit growth, while dramatically improving employee satisfaction by over 50 percent.

Marketing Technology News: CloudAccess, A Cloud Equity Group Portfolio Company, Completes Second Add-On Acquisition

“Given the importance of both performance and engagement in digital marketing, I’m thrilled to have someone with Mickey’s broad background leading the team,” Doctorow said. “Mickey brings a tremendous amount of marketing, product, and technology experience, as well as strong leadership skills. There’s no doubt that his ability to drive results along with his operational mindset and creative approach will move us forward in our mission.”

Marketing Technology News: New Optimal IdM Logo Testifies To Growth and Customer Service Commitment

“I’m honored to join realtor.com^® and represent such a formidable brand and company that helps people find, sell, and live in their homes,” said Mickey. “I am beyond excited for the unique opportunity to help shape the future of online real estate and make a difference in driving equality in the industry.”

Marketing Technology News: Consumer Driven Strategies Will Be Vital for Retailers to Bounce Back From Lockdown, Says B-Stock