RENTCafé CRM Adoption Grows 34%, Reaches 3.1 Million Units

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Yardi’s multifamily marketing CRM software sees continued uptick, includes new innovations

New data shows significant gains for Yardi’s multifamily customer relationship management (CRM) software. RENTCafé® CRM captures leads, automates follow-ups and centralizes communications to increase conversions and retention for property management companies. Product adoption is up 34% over 2018, and the software is now used at more than 3.1 million multifamily units across the U.S.

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The innovative features built into RENTCafé CRM help clients succeed in the digital marketplace. Advanced marketing features include multi-source lead attribution, lead scoring and email drip campaigns.

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These tools provide users with increased visibility and data to drive operational efficiencies and maximize marketing performance. “The way renters find and interact with properties is constantly evolving,” said Chris Ulep, vice president of multifamily product development at Yardi. “We’re committed to continually updating RENTCafé CRM to keep pace with and anticipate the evolving needs of multifamily property marketers.”

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