Leading Maker of Flavored Syrups Is Bringing Its Sales, Service and Marketing on Salesforce to Support Global Growth and Build Deeper Customer Relationships
Now, Torani is preparing for its next phase of growth, which includes expanding to new markets and distribution channels, as well as creating new, engaging experiences for customers and consumers. To accomplish this, the company is expanding its use of Salesforce, adding Pardot, Service Cloud and Marketing Cloud.
“It’s critical that we have a technology partner that can support our growth ambitions 10+ years from now—that’s why we chose Salesforce,” said Sylvie Mwila-Jonah, head of IT at Torani Syrups. “Already, Salesforce has proven tremendous value in terms of sales productivity and collaboration across our business. We are now expanding across service and marketing to drive new levels of engagement with customers and consumers worldwide.”
Torani is deploying Pardot marketing automation to better align its sales and marketing teams, and create meaningful, personalized engagement with its B2B customers. In addition, Torani is deploying Service Cloud to give its customer service agents a 360-degree view of customers in one unified desktop view. With relevant information at their fingertips, such as order histories and details on every customer interaction across sales, service and marketing, they’ll be able to deliver faster, more personalized customer service.
Through its website, Torani also sells direct-to-consumer and is deploying Marketing Cloud to increase brand awareness and build relationships directly with consumers on social media. Marketing Cloud will enable Torani to respond to social posts, manage its community and provide customer support through its social media channels. With one platform to manage social media conversations, Torani will be able to engage with customers in new and creative ways—for example, sharing recipes and ideas for using Torani products.
“Consumer goods companies are being pressured by both companies that sell their products and end-consumers to move beyond simply selling products to delivering personalized experiences and inspiring trust,” said Shelley Bransten, SVP, Retail and Consumer Goods, Salesforce. “Torani is putting the right strategy in place with Salesforce to build closer connections with both customers and consumers today—and tomorrow.”