transcosmos inc. is delighted to announce that the company has offered “DEC Connect,” its proprietary API connect platform, and supported AstraZeneca K.K. (Headquarters: Osaka, Japan; Representative Director and President: Stefan Woxström; AstraZeneca) connect “LINE WORKS” and the company’s CRM (customer relationship management) system to realize two-way communication between AstraZeneca’s medical representatives (MR) and healthcare professionals. With the aim of optimizing the way AstraZeneca provides information to healthcare professionals, transcosmos will continue to expand its services. “LINE WORKS” is a business version of LINE by WORKS MOBILE Japan Corp. (Headquarters: Tokyo, Japan; President & CEO: Kosuke Fukuyama).

Marketing Technology News: Cloudbeds Launches Websites, A Complete Website Design and Development Solution

COVID-19 has drastically changed the way MRs and healthcare professionals communicate. And there has been an increasing need for non-face-to-face, contactless communication via LINE – the daily communication tool – by connecting MRs’ “LINE WORKS” accounts that they use for business purposes with healthcare professionals’ LINE accounts.

Against this backdrop, AstraZeneca has also been discussing the possibility of deploying “LINE WORKS” in order to facilitate smoother communication with healthcare professionals. However, if “LINE WORKS” is to be used as a communication tool, the company cannot centrally manage the communication history between MRs and the healthcare professionals and various data stored in its CRM system. Recognizing this challenge, transcosmos customized “DEC Connect (*1),” the platform which has been offering API connect solution for LINE, to enable AstraZeneca to connect “LINE WORKS” data with other data stored on AstraZeneca’s CRM system. With this service in place, AstraZeneca can now centrally manage “LINE WORKS” communication history and other various data. With a view on connecting LINE Official Account, transcosmos will deepen the connection between LINE WORKS and the CRM system.

Marketing Technology News: NextPlay Technologies Appoints Award-Winning Digital Media Executive, Andrew Greaves, as Chief…