Alida (formerly Vision Critical), the world’s first CXM and insights platform, announced its partnership with video survey software leader, Voxpopme, to help brands understand and amplify their customers’ voices with video.

Voxpopme’s video survey software integration into Alida’s CXM and insights platform will enable Alida customers to conduct video-based surveys in minutes. As a result, brands worldwide will harness customer-recorded videos as a source of truth that creates understanding, empathy, and connection with customers.

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“It’s such an exciting time to be partnering with Alida. Customer-recorded video, and all the depth and context it provides, perfectly complements Alida’s mission to help organizations uncover their customers’ truth,” commented Voxpopme CEO and Founder, Dave Carruthers. “Video delivers insights that inspire action, and we can’t wait to drive customer-centric decisions for Alida’s customers.”

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Voxpopme’s market-leading analytics and editing tools will help Alida customers quickly uncover insights that brands can use to elevate customer experience. Videos can be captured and transcribed in multiple languages, transforming how brands listen to customers across global markets. Automated theme and sentiment analytics reveal rich qualitative insights, putting Alida at the forefront of VoC (voice of customer) technology.

“We are thrilled to offer our customers the added value of video feedback and analysis to understand their customers at a deeper level by hearing and seeing them talk directly about their experiences,” said Ross Wainwright, CEO at Alida. “Video has become a frequent method of communication and it is imperative that brands use it to reveal their customers’ sentiments and emotions, and gain rich insights to drive customer experience improvements.”

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