Aureus Analytics Announces DONNA, an Artificial Intelligence and Data Analytics Platform for Independent Agencies

Aureus Analytics offers an AI and data analytics platform that helps independent agencies leverage their data to grow and retain their business while delivering an improved customer experience to their policyholders

Aureus Analytics, a global artificial intelligence technology company that provides customer experience solutions to the insurance industry is pleased to announce the launch of its new platform, DONNA.

Developed with leading insurance industry experts, DONNA was designed specifically for independent agencies and brokers to improve the customer experience of their policyholders. The SaaS-based AI platform was developed using machine learning, natural language processing, and natural language generation to measure customer sentiment during the customer journey and predict future outcomes.

The customer sentiment of every single policyholder is measured using the SentiMeter® score. SentiMeter® is a standardized metric using a scale of 0 to 100 to measure the customer experience of all policyholders.

DONNA connects with agencies’ applications to provide a 360-degree view of the customer journey based on the combination of unstructured and structured customer interaction data from external and internal data sources.

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“DONNA combines your customers’ transactional information and communications, and analyzes that data to provide proactive recommendations that help you to understand their actual experience and satisfy their “hidden” needs,” said Frank Sentner, Owner of Sentwood Consulting.

In conjunction with its launch, DONNA is now available on the HawkSoft Marketplace. Mutual customers of HawkSoft’s agency management system and DONNA can integrate the platforms today. This integration will enable agencies to:

  • Improve Customer Experience
  • Improve Customer Loyalty
  • Increase Cross-Sell & Account Rounding Opportunities
  • Increase Retention by 1% – 3%

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“We developed DONNA based on feedback from agencies and brokers we have met with over the past year. It is designed with a sole objective to help agencies deliver better customer experience, thereby building a loyal customer base and developing a high-quality book of business,” said Anurag Shah, Chief Executive Officer and Co-Founder of Aureus Analytics.

DONNA is an example of how expensive and complex artificial intelligence technology, previously only accessible to large players in the insurance industry, is now available to agencies of all sizes.

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