Aurora Mobile Partners with Konica Minolta to Help Optimize User Experience

Aurora Mobile Limited, a leading provider of customer engagement and marketing technology services in China, today announced that it has signed a strategic agreement with Konica Minolta Office Systems (China) Co., Ltd. (“Konica Minolta”). Aurora Mobile will help Konica Minolta improve user engagement and interaction with its leading notification messaging services.

Under the partnership, the Company will leverage its artificial intelligence (“AI”) driven technology, machine learning-based notification messaging services and intelligent operational analytics, to help Konica Minolta carry out multi-channel user reach and engagement. This cooperation demonstrates the industry-wide acclaim and trustworthy robust technology and services that Aurora Mobile offers to renowned multinational companies. Going forward, the two companies will further explore cooperation opportunities in the field of intelligent short-distance mobility.

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Established in 2005, Konica Minolta is a wholly-owned Chinese subsidiary of Konica Minolta, Inc. (TYO:4902), a Japanese multinational technology company. Based on a customer-centric business philosophy and a genuine belief that creativity changes the world, Konica Minolta continues to innovate products and provide customers with personalized digital solutions and high-quality after-sales services. Konica Minolta so far has offered high-efficiency, integrated value-added digital services to customers in various industries such as manufacturing, medical care, finance and insurance, logistics, and education.

Founded in 2011, Aurora Mobile (NASDAQ: JG) is a leading provider of customer engagement and marketing technology services in China. Since its inception, Aurora Mobile has focused on providing stable and efficient messaging services to enterprises and has grown to be a leading mobile messaging service provider with its first-mover advantage. With the increasing demand for customer reach and marketing growth, Aurora Mobile has developed forward-looking solutions such as Cloud Messaging and Cloud Marketing to help enterprises achieve omnichannel customer reach and interaction, as well as artificial intelligence and big data-driven marketing technology solutions to help enterprises’ digital transformation.

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