Avenue Securities Selects GetFeedback by Momentive to Power its Voice of the Customer Program

With a customer-centric focus, Avenue Securities benefits from the deep integration GetFeedback has with Salesforce^® and the simple-to-build dashboards that quickly provide deep insights

Momentive (formerly SurveyMonkey), a leader in agile experience management, announced that Avenue Securities, a leading investment brokerage bridging U.S. opportunities with Brazilian retail investors, has selected GetFeedback for its customer experience program.

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Avenue Securities is a U.S.-based investment brokerage purpose-built to connect Brazilians to overseas investment and banking solutions. The company wanted to create a customer-centric project management office responsible for ensuring the voice of the customer is heard throughout the company. Avenue Securities chose GetFeedback for its bi-directional integration with Salesforce, easy-to-use features that allow the customer experience (CX) team to manage the program themselves, and the ability to quickly build dashboards for deep insights. GetFeedback will be an integral part of this program and will provide the company with KPIs and insights needed to create better customer experiences.

“In our company, we take the voice of the customer very seriously,” said Breno Reis, Growth and Customer Orchestration Manager at Avenue Securities. Breno explains, “We were looking for a solution that reflected that, and could also be easily integrated into our customer relationship management (CRM) system, Salesforce. GetFeedback gives us the intelligence and practicality that we need to better understand and collect the sentiment of our clients.”

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