bp highlights new initiatives with Mashgin, Grabango, BPme Rewards and more to reimagine consumer experience

bp has unveiled a series of new initiatives for innovating the future of fuel and convenience stations in the US at the BP Amoco Marketers Association (BPAMA) Convention and Business Expo in San Antonio, Texas.

The new initiatives enable bp’s branded marketers opportunities to respond to consumer trends and access benefits based on bp’s scale. The company announced additional offers to help them reimagine the consumer experience including:

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• Technology offerings from leading self-checkout providers Mashgin and Grabango
• Enhancements to BPme Rewards, including an expansion of bp’s Price Match subscription service and a partner offer with SpotHero
• A new bp and Amoco consumer credit card coming in Summer 2022
• Continued investment in differentiated quality fuel
• EV charging options available to integrate into their networks

“In the US, our branded marketers serve as frontline representatives for the bp and Amoco brands within their local communities,” said Emma Delaney, executive vice president, customers & products for bp. “I’ve just had the honor of spending time with them at the BPAMA conference. They are critical to bp’s convenience and mobility strategy and we are thrilled to continue offering new tools to support their business.”

bp aims to double earnings from global convenience and mobility businesses by 2030 – increasing from around $5 billion in 2019 – while delivering returns in the range of 15-20%. During the same time, bp aims to increase customer touchpoints to 20 million in the same timeframe.

bp also leveraged this year’s convention as an opportunity to give back, highlighting the company’s focus on making a difference in local communities. By teaming up with In Our Backyard, an activist organization aimed at stopping human trafficking, bp is continuing to emphasize the important role site staff can play in fighting human trafficking by providing access to training and resources to their stations. As part of the convention, attendees earned points towards a charitable donation, resulting in a $20,000 check presented to Cheryl Csiky, Executive Director of In Our Backyard at the conclusion of the convention.

“This year’s BPAMA convention fully encompassed all that we strive for as an organization by highlighting our continued focus on taking bold steps to achieve our goals and deliver on bp’s strategy to reimagine energy for people and the planet,” said Greg Franks, senior vice president, mobility & convenience – Americas for bp. “We are looking forward to the continued success working hand-in-hand with our valued branded marketers.”

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