Browsing Tag

Customer Touchpoints

Freshworks Announces Strategic Partnership with TCS

Freshworks Inc., the customer engagement software company, announced a strategic partnership with Tata Consultancy Services (TCS), a leading global IT services, consulting and business solutions organization, to jointly build and market new age marketing, sales, support, customer success, and ITSM solutions on top of Freshworks cloud software to elevate end-user and employee experiences. Marketing Technology News: Sitel Group To Hire 1,000 Licensed Insurance Agents In North America Freshworks is synonymous with…

MarTech Primers: Customer Service Versus Customer Experience

Forrester’s report on the Customer Experience Index states that the top 20% of brands investing in customer experience recorded a higher stock price growth and achieved greater returns. Companies focus on mitigating pain points to prevent reputational risks  - dedicated support, personalized services, and 24/7 assistance are a few measures that they adopt. Customer service is one component of the elements shaping up the overall customer experience. In this blog, we shall highlight the major differences between the terms…

More Than Half of Execs Say They Can’t Identify Sensitive Data Leakage

Reports of data security breaches have reached all-time highs, with the rise in data incidents mapping directly to efforts within enterprises to scale up their customer touchpoints and personal information collection. Unfortunately, according to a recent Ensighten survey of 200 marketing, security, IT and corporate executives, today’s executives still don’t feel prepared when it comes to shoring up their organizations’ breach vulnerabilities. Across multiple portions of our survey, which set out to gauge data security…

TechBytes with Alex Wright, Head of Insight, Blis

Alex Wright Head of Insight, Blis In the digital world, data is the new oil. Segmentation and acquiring the right datasets are critical to the success of omnichannel marketing campaigns.  We spoke to Alex Wright, Head of Insights, Blis, to understand how data is verified and the criticality of location data in marketing attribution. Normal 0 false false false EN-IN X-NONE X-NONE