Browsing Tag

Customer Touchpoints

MarTech Interview With Jason Wulfsohn, Co-Founder and COO of AUDIENCEX

Paroma Sen May 25, 2021 5

If you’re not planning the right ad journeys by analysing the most appropriate ad metrics and customer touchpoints, your campaign is not optimized enough! Jason Wulfsohn, Co-Founder and COO of AUDIENCEX weighs in: _________ Welcome…
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Customer Experience Management

Freshworks Announces Strategic Partnership with TCS

PRNewswire Jun 17, 2020 0

Freshworks Inc., the customer engagement software company, announced a strategic partnership with Tata Consultancy Services (TCS), a leading global IT services, consulting and business solutions organization, to jointly build and market new…
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Customer Service

MarTech Primers: Customer Service Versus Customer Experience

MTS Staff Writer Mar 11, 2020 0

Forrester’s report on the Customer Experience Index states that the top 20% of brands investing in customer experience recorded a higher stock price growth and achieved greater returns. Companies focus on mitigating pain points to prevent…
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Guest Authors

More Than Half of Execs Say They Can’t Identify Sensitive Data Leakage

Mat Hauck Jul 24, 2019 1

Reports of data security breaches have reached all-time highs, with the rise in data incidents mapping directly to efforts within enterprises to scale up their customer touchpoints and personal information collection. Unfortunately,…
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Interviews

TechBytes with Alex Wright, Head of Insight, Blis

Sudipto Ghosh Apr 25, 2018 0

Alex Wright Head of Insight, Blis In the digital world, data is the new oil. Segmentation and acquiring the right datasets are critical to the success of omnichannel marketing campaigns. We spoke to Alex Wright, Head of Insights, Blis,…
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