Project Agora, one of the leading Media Technology companies in EMEA, is now set to introduce its innovative and shoppable ad-experience “Magic Story”, which aims to bring the familiar “Story” format from social media to the open web in a brand-safe environment.

The interactive ad-experience provides a tagging feature for shoppable elements and tap-through CTAs across different visual assets including video and gifs, giving consumers a great user experience and driving deeper product engagement. Advertisers can seamlessly and simply repurpose their existing assets from their Social Stories to the Magic Story format with enticing full-screen visual narratives, engaging animations, and tappable interactions – all designed specifically for mobile advertising. Magic Story is distributed across Project Agora’s premium local publishers’ network and powered with its sharp targeting options to increase campaign affinity.

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Tappable “Magic Stories” enhance the entire shopping experience by shortening the path to purchase for end consumers. A Study from OpenX reported that 63% of consumers are more likely to purchase through advertisements on credible websites on the open web than on social media platforms -this presents a unique opportunity for advertisers and brands to market their products.

Mohammad Alkurdi, Project Agora’s Sales Director, says about the launch: “Brands and consumers alike are big fans of the Story format – and with good reason, as it ticks all the boxes in terms of directness, creativity and interactivity. We know from our research that 70% of consumers’ attention and trust go towards websites on the open web, in comparison to social media. Magic Story takes one of the most impactful ad-formats today and brings it at the center of consumer attention, within the content of local publishers, this way boosting reach, engagement and conversions.”

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