Casey’s General Stores, Inc., selects Momentive to power experience management and market research

Momentive solutions enable Casey’s to measure employee feedback, gauge product awareness, understand consumer behavior and preferences, and shape new product launches

Momentive, a leader in agile experience management, announced that Casey’s General Stores, Inc., a Midwest-based chain of 2,300 convenience stores, is using Momentive to fuel its customer and employee experience management and market research efforts. With Momentive and SurveyMonkey Enterprise, Casey’s uses data to measure employee experience, track product awareness and advertising effectiveness, and launch new products.

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When Casey’s formed their Guest Insights team to better understand customers and collect data to inform business decisions, Casey’s selected SurveyMonkey Enterprise to quickly deploy internal and external surveys to measure employee feedback, product awareness, and consumer behavior. After seeing success with SurveyMonkey Enterprise, Casey’s expanded their research footprint with Momentive’s brand and market insights solutions to track brand awareness and sentiment, and to better understand the impact of advertising campaigns.

Casey’s recently used Momentive to test different types of bacon in its breakfast sandwiches, discovering a clear customer preference (and the fact that many customers were unaware the chain even offered sandwiches). This prompted Casey’s to not only reformulate their breakfast sandwiches, but also update their marketing to increase awareness of their sandwich offerings. Casey’s also used Momentive to test different coffee machine designs, using the feedback to update the coffee machines in every store.

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