Contentsquare, the global leader in experience analytics, announced the appointment of Travis Burke as Global VP of Corporate Development. With a strong track record of creating and managing opportunities for companies to strategically grow their operations, Burke will help Contentsquare pursue its high growth trajectory.

As brands increasingly compete on customer experience, Contentsquare’s unique metrics and highly actionable insights into customer behavior make it the only experience analytics platform to offer a complete set of capabilities across the customer journey. In March 2020, Contentsquare raised $190M in Series D financing to fuel innovation and expand its global footprint. Since then it has acquired two companies — performance monitoring technology Dareboost and accessibility technology AdaptMyWeb — to bolster its mission of empowering brands to deliver better digital experiences for all. This brings the total number of companies Contentsquare has acquired in 18 months to 4, cementing the company’s expertise in managing successful M&As and solidifying its focused growth strategy.

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“I’m very excited to welcome Travis to the team as we maintain our fast growth trajectory. Over the past year, we’ve supported 700+ of the world’s leading brands tackle the challenges of digital acceleration, which has only increased our ambitions for the solution,” said Jonathan Cherki, Founder and CEO of Contentsquare. “Travis understands the DNA of Contentsquare — with his passion for innovation and his tremendous experience executing investment opportunities, mergers and acquisitions, he’s the perfect person to help write the next chapter of our story.”

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Burke was previously at Ultimate Software (now UKG), where he was part of the team that worked to take the company private in an $11B sale to a private equity firm, and was a key leader in the subsequent $22B merger with Kronos in April 2020. Over his career, Burke has helped countless startup and later stage companies worldwide realize their potential on corporate development initiatives.

“What excited me the most about Contentsquare is the company’s dedication to empowering digital teams with the ability to achieve true customer-centricity, at a time when a standout customer experience is must-have,” said Burke. “I’m excited to roll up my sleeves and help create even more value for the digital leaders and visionaries we count among our clients.”

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