Creative Realities, Inc. and Reflect Win Multi-Million Dollar Retail Project on First Bid Together

Merged company making waves with strongest digital signage offerings on market

Digital signage leaders Creative Realities, Inc. and Reflect Systems, Inc. announced that their first joint sales effort has resulted in a major win – a project to deploy digital experiences for a retail customer at hundreds of locations nationwide for an expected total contract value in excess of $10 million.

The large-scale project comes shortly after CRI and Reflect announced in November their plans to merge, bringing together two of the industry’s leading companies to form one, operating under CRI’s name and Rick Mills’ leadership, CRI’s current CEO. The retail customer is the first of many wins expected for the combined company that will boast the most complete, competitive digital signage offerings on the market.

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“This win is a validation of what we’ve been saying since Reflect and CRI first began discussing a merger: we believe our combined offerings are stronger than anything else in the industry,” said Mills. “Winning a project of this value and prominence sends a powerful message to both existing and potential new customers – we have something new and exciting that they will want to consider.”

As retailers continue grappling with the effects of the pandemic, the combined company is poised to meet those retailers’ new and unique digital signage needs, as well as the needs of their consumers. Together, CRI and Reflect are able to offer everything retailers need to deploy visually compelling digital experiences at scale that rival online shopping and usher the entire industry forward to more meaningful digital transformations.

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Even beyond retail, this win further validates the advantages CRI and Reflect can leverage by working together to address the needs of a wide range of industries, positioning the combined company to be a leader across a broad spectrum of digital signage applications including brand building, audience engagement, customer support, employee communications, digital-out-of-home advertising, and menu boards. As the demand for engaging digital experiences continues to grow, CRI and Reflect will be ideally positioned to deliver to customers a single source solution to meet all their digital signage needs.

“We’re thrilled to be collaborating regularly with CRI on these large-scale projects and look forward to going to market as a combined team delivering our customers exceptional value,” said Lee Summers, CEO of Reflect. “To have such a huge project kick off our journey together is both encouraging and exciting as we look ahead to the new opportunities and possibilities.”

The merger is presently scheduled to close in February.