Customer Experience Pioneer and Leader TTEC Launches New Look to Complement New Name

TTEC Holdings, Inc. a global customer experience company that designs, builds and operates captivating omnichannel customer experiences on behalf of the world’s most prestigious and innovative brands recently unveiled its new brand identity. Architected through a partnership with the company’s in-house agency and Seattle based design firm, AVO, the new brand blends high tech sophistication with the personality of the human touch to reinforce TTEC’s mission of bringing humanity to the customer experience.

Customer Experience Pioneer and Leader TTEC Launches New Look to Complement New Name
Customers, executives and employees from across TTEC celebrate the brand launch while Ken Tuchman, Chairman and CEO, rings the Nasdaq Closing Bell on January 9, 2018

Also Read: Customer Experience Pioneer TeleTech Announces Name Change to TTEC

Customer Experience Pioneer TeleTech Announces Name Change to TTEC
Kyle Priest

“The choice of TTEC for our global name was easy. It has been our ticker symbol for over 20 years and many of our clients and employees refer to us as TTEC in shorthand. We had two chief branding strategies. First, to better reflect our digital consulting and technology solutions through TTEC Digital and our process and operational excellence through TTEC Engage. Second was to affirm our leadership position as a true end-to-end provider of transformational customer engagement solutions that combine talent plus technology to define, deliver and operate world-class omnichannel customer experiences on behalf of world-class brands. Our entire brand can be summarized, now, in our icon, showcasing a smiling face subtly wed with the typography to reflect our mission: to bring humanity to every customer interaction, human or digital,” explained Chief Strategy and Marketing Officer, Kyle Priest.

“Our new name, TTEC, is our nickname as it has been for years,” continued Priest, adding, “The internal brand team is leveraging the humanity in the design and nickname-as-a-new-name to reinforce our mission and values. Externally, the name TTEC effectively demonstrates our differentiation in our market space as the leader of talent+technology (as evidenced by our leading CSAT scores and our first-mover status on many innovations over the years and currently). TTEC is infusing meaning into the nickname as follows: the first ‘t’ stands for talent, the second ‘t’ stands for technology, the ‘e’ represents engaging and ‘c’ closes it out for customers. TTEC – Talent and Technology Engaging Customers.”

Customer Experience Pioneer and Leader TTEC Launches New Look to Complement New Name
The TTEC brand features an iconic touch, showcasing a smiling face as the initial “t” subtly wed with the typography to reflect our brand personality and company mission to bring humanity to every customer interaction, human or digital. By incorporating the human element in design, we underscore our company mission with each piece of the TTEC brand. The new brand style for TTEC is human, simple, energetic and engaging – much like the customer experiences we design, build and operate daily

Priest continued, “We did encounter some complexity as we thought through how to roll the name out across the globe. We wanted to update our name to reflect the omnichannel nature of our work but we also had to maintain our strong regional brand equity in the Philippines where we hire, train and employ over 20,000 employees in the Philippines every year, making us one of the largest employers in our space in that region. We created a dual branding strategy that utilizes TTEC globally, and retains TeleTech in the Philippines, using the same typography, and crucially, the distinctive “smiley t” icon to unify the two logo marks.”

Recommended Read: How Marketers Can Optimize $682 Billion in Expected Spend in 2018

Previous ArticleNext Article

Leave a Reply

Your email address will not be published. Required fields are marked *