The Leading Engagement Platform Provider Marketo Has Awarded Oktopost the ‘Technology Partner of the Year’
Oktopost, the only social media management platform that is architected for B2B enterprise companies, announced its selection as the “Technology Partner of the Year” by Marketo, the world-leading engagement platform.
The Technology Partner of the Year award was announced two weeks ago in Las Vegas at Marketo’s Revenue Kickoff Meeting, which is Marketo’s biggest partner event, bringing together employees, technology partners and service providers to pave the way for a successful year.
Marketo selected Oktopost as the member of the Accelerate program who, through dedication, diligence and consummate professionalism of their sales team, works with the CSM and AE organizations to help Marketo’s customers use social media to listen, learn and engage. This award demonstrates the value that Oktopost brings to Marketo users, particularly the ability to increase the ROI of existing Marketo capabilities, including lead nurturing, lead scoring and lead attribution.
“I speak on behalf of everyone at Oktopost when I say that we are truly proud to gain this recognition by Marketo. From day one, our goal has been to enable professional B2B marketers to prove and maximize the value they bring to the organization. With Oktopost, they can seamlessly share social data with Marketo, making it the all-encompassing engagement platform for the enterprise,” says Oktopost CEO Daniel Kushner.
Marketo’s award underscores the fierce impact that social media has on engaging buyers and driving growth in today’s engagement economy. As a social media management platform with a native and deep integration with Marketo, Oktopost brings users a whole new dimension of social data, enabling them to understand the full buyer journey across social. With the Oktopost integration, Marketo users can personalize content and website experiences based on audiences’ social media behavior.
Shai Alfandary, VP business development at Marketo, added, “We work closely with Oktopost to continuously create more value within the Marketo engagement platform. The strengthened partnership with Oktopost allows our users to take Marketo to even greater heights. With the trove of social data provided by Oktopost, our customers can exponentially increase the value and ROI they are attaining from the Marketo engagement platform.”