Dynamic Yield and Portaltech Reply Partner to Bring Personalization to SAP Commerce Sites

Dynamic Yield, the Experience Optimization Platform, announced the launch of its new SAP Commerce Integration. Led by Portaltech Reply, the leading partner for SAP Customer Experience solutions and personalization, the integration enables quick and easy deployment of Dynamic Yield’s entire personalization suite on any SAP Commerce site.

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Oftentimes, one of the main challenges holding organizations back from implementing personalization lies in the difficulty met with integration. Using the SAP Commerce integration, marketers can seamlessly tap into Dynamic Yield’s recommendation engine, behavioral messaging system, testing and targeting solutions, and more to seamlessly deliver tailored digital interactions for site visitors across channels.

Potential use cases include but are not limited to:

• • Increasing customer engagement by personalizing site visitors’ homepage banner experience in real-time.
  • Encouraging consumers to increase cart values by displaying a free shipping threshold notification while they shop on-site.
  • Reminding cart abandoners about their basket by displaying forgotten items upon entry, allowing them to easily pick up where they left off.

“The connector makes it a lot easier for SAP Commerce-based online shops to get started with Dynamic Yield’s great personalization and experimentation capabilities,” said E. Fesenmeier, Managing Director of Portaltech Reply. “The connector will also strengthen the partnership between Portaltech Reply and Dynamic Yield.”

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“SAP Commerce represents best in breed eCommerce technology, and there’s no one we trusted more to run point on the integration with our platform than SAP Platinum Partner, Portaltech Reply,” said James Fraser, Channel and Alliances Director at Dynamic Yield. “We look forward to seeing the results of greater personalization being deployed by brands across the digital retail ecosystem.”

The SAP Commerce integration marks the latest in Dynamic Yield’s efforts to make personalization available at scale. The company recently announced an integration with Optimove, the Relationship Marketing Hub, a strategic alliance with zenloop, an integrated experience management platform, and an expanded partnership e-Spirit, maker of the industry-leading FirstSpirit DXP (digital experience platform) and hybrid headless CMS.