Elevates Consumer Experience via Omnichannel Gift Card and Loyalty Application

Factor4, LLC, the fastest growing provider of gift card and loyalty solutions, is pleased to expand its partnership with Verifone, a world leader in payments and commerce solutions. Verifone’s Engage family of payment devices enables merchants to transform the point-of-sale into a more meaningful interaction with consumers. Verifone Engage boasts a secure Linux-based architecture that gives merchants, acquirers and service providers opportunities to deepen the consumer experience and enable unique customer journeys. Factor4’s advanced application will enable gift, loyalty and promotional transactions on Verifone’s family of Engage devices. Factor4 leads the gift card and loyalty market in contactless payment integrations.

Marketing Technology News: CommerceIQ is Now an Amazon Advertising Partner

“We are excited to expand our omnichannel gift and loyalty solutions by launching our application on the Engage platform,” said Dan Battista, Factor4’s CEO. “Our application enables merchants to improve consumer experience, build customer loyalty and drive revenue. Verifone’s Engage devices allow individualized loyalty rewards, discounts, personalized content, and the ability to pay with points which is increasingly important as consumers seek contactless payments. We value our partnership with Verifone and are thrilled to take it to the next level.”

Marketing Technology News: DocuSign Welcomes Former Microsoft and Tech Industry Veteran as CTO

“The Engage platform is part of Verifone’s vision to create value for our solution providers and merchant partners at the point-of-sale,” said Randy MacDonald, Verifone Financial Services Sales Director. “Factor4’s gift and loyalty solutions are a great addition to our portfolio of cloud services offerings, and we are thrilled to drive the applications to market with them.”

Marketing Technology News: Perfect Sense Announces Rebrand as Brightspot