Highly successful brand expert advocates ‘memorable experiences at every touchpoint’ as the critical focus for every business leader

InMoment™, the leading provider of Experience Intelligence (XI)™, today announced the addition of Tony Weisman to its board of directors. Tony is a leading expert in brand and marketing strategy, and a proponent of creating a positive brand experience across all consumer touchpoints.

Tony has decades of driving forward-thinking digital, brand and customer marketing for the world’s top brands—including a highly successful tenure at Dunkin’ Brands where he reimagined the brand experience and famously dropped ‘donuts’ from the name. His experience has informed a belief that every touchpoint along the customer journey should be frictionless and create customer delight.

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Tony joins InMoment to share his vision, passion, and drive to help other leading brands create a better customer journey. He will work with InMoment’s executive leadership, product and expert services teams to influence solution offerings, including customer journey analytics, data and reporting, customer engagement methods, and feedback opportunities.

“Customers want a positive, frictionless experience at every interaction with a brand,” said Tony Weisman. “That’s why I’m a believer in the InMoment vision and approach—one that is transformational for business leaders because they can connect the data they have with the actions they should take to impact important moments in the customer journey.”

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Tony Weisman has held numerous leadership positions throughout his career including chief marketing officer (CMO) for Dunkin’ Brands and CEO of DigitasLbi North America, a global digital and brand agency with thousands of employees. He was president of Digitas’ Boston, Chicago, Detroit, and San Francisco offices. Prior to that he was CMO of DraftFCB Chicago and held various roles for over 19 years at famed agency, Leo Burnett. Tony holds a B.A. in political science from Brown University and executive education from Northwestern University.

“Tony is a highly credentialed CMO who has driven the success of some of the world’s best brands,” said Andrew Joiner, CEO of InMoment. “I love the passion and expertise he brings to our team. With more CMOs being tasked to manage the customer experience, the timing is ideal to have Tony’s influence at InMoment—including his strong advocacy that a positive brand experience should permeate the entire lifecycle of the customer journey.”

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