Iterable Announces the Winners of its 2021 Expie Awards

UNiDAYS, NBCUniversal, Oportun, Calm, Zoopla, StreetEasy, and Imperfect Foods recognized for their work building extraordinary customer experiences

Iterable, the leading cross-channel platform that powers unified customer experiences, announced today the winners of its 2021 Expie Awards. These awards recognize and celebrate customers that leverage Iterable to power world-class customer experiences. From extraordinary customer engagement to authentic and empathetic connections, Expie Award nominees and winners raise the bar for marketers all over the world.

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“In what is still a time of uncertainty, with some parts of the world navigating a great reopening and other parts grappling with COVID-19 variants, vaccine access, and adoption, the nature of consumer behavior is constantly changing. What hasn’t changed, however, are the priorities of our customers – the brands and marketing leaders who continue to put consumers at the center of everything they do,” said Andrew Boni, co-founder and CEO of Iterable. “This year, the Expie Awards acknowledge the evolution of our industry; one that transformed because of the pandemic and has since shifted in profound and permanent ways. We’re honored to recognize the teams and individuals that are leading the charge for positive change. They’re the best of the best. The superheroes of customer experience.”

Here are the winners of each category:

Marketing Dream Team of the Year, SMB: UNiDAYS

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With more than 20 million verified members in 114 markets, UNiDAYS is the world’s largest student affinity network. Since launching in 2011, the UK based technology company’s vision has been to support, enable, and inspire young people to be their best selves, by leveraging their proprietary technology to deliver personalized experiences to the Gen Z audience at scale. UNiDAYS works with 800 of the world’s biggest brands, including Apple, Nike, ASOS, and Microsoft, to deliver thousands of offers to tomorrow’s young professional, across food, tech, beauty, fashion, and travel, along with helpful tools to support almost every aspect of the student experience, from health and fitness to career-launching skills.

“UNiDAYS started its partnership with Iterable in 2018, with the focus on satisfying the high expectations of our hyper-informed, hyper-connected customer base—students. However, our vision was never to stay still. Due to the COVID-19 pandemic, students were unable to study at their institutions and with physical shops closed, there was a real and immediate need to maintain high engagement with our audience,” said Tamara Castelli, VP of Data and Insight at UNiDAYS. “We needed to raise our game and step-change our marketing capabilities, to become more sophisticated, automated and personalised. Thanks to the strength of the Iterable platform and our open minded, passionate and dedicated team, we are able to deliver extraordinary experiences to our customers. Our business has massively expanded as a result.”

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