Lionbridge to Present Best Practices for Global Customer Engagement at Sitecore Symposium 2017

 Lionbridge Technologies, Inc, one of the most trusted global digital communications companies, announced it will present best practices for global customer engagement at the Sitecore Symposium 2017 in Las Vegas. Lionbridge’s Senior Director of Global Offerings Arnie Koh will deliver a presentation entitled ‘Driving Global Customer Experiences Through Language’ on October 17 starting at 2:40 pm. PT. Lionbridge is a platinum sponsor of the event.

Hosted by Sitecore, a global leader in experience management software, the event offers insights, education and peer perspectives on how organizations can better activate the power of data, create more personalized brand experiences, optimize marketing technology and increase customer lifetime value.

“Today’s customer experience crosses multiple channels and diverse geographies. We empower our customers to own their digital marketing experiences by delivering personalized interactions that delight audiences and build loyalty. Through our integration with Lionbridge’s translation solutions, we’re able to offer a seamless experience across any channel or location by delivering meaningful messages in languages native to our clients,” Ryan Donovan, EVP of Product Management, Sitecore said.

Lionbridge client, Alpha Assembly Solutions, a part of the MacDermid Performance Solutions group of businesses, will also present at Sitecore Symposium 2017 in a session taking place on October 17 on how to ‘Globalize Your Message with Localization’. During this session, Alpha’s Global Digital Marketing Manager Meena Verma will discuss how her company has successfully leveraged Lionbridge’s translation solutions to build lasting relationships with its global customers.

“In today’s highly connected world, brands must ensure they are communicating consistent messages that are clear and impactful across all customer regions and cultural boundaries. By uniting Lionbridge’s expertise in translation and Sitecore’s contextual marketing with our performance business solutions, clients can deliver personalized content, better customer engagement and relevant site traffic across platforms, markets and regions,” said Verma.

“At a time when global reach is just a swipe or click away, language must remain a priority for any successful digital customer experience strategy. Sitecore Symposium provides a unique opportunity to connect with partners and peers to reflect on how the world’s largest brands are using translation solutions to go global. Our collaboration with Sitecore continues to help solve brands’ multilingual content challenges by making it quicker and more cost effective to manage multilingual experiences,” said Koh.