Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, announced the appointment of Erin Hutchinson to Global Chief Marketing and Communications Officer. In this role, Hutchinson will focus on driving growth for dentsu’s Customer Experience Management (CXM) service line through the alignment of regional marketing and communications teams.

A 19-year Merkle veteran, Hutchinson has held various marketing leadership roles within the organization, most recently CMO of Merkle Americas. She has led the coordination and integration of more than 20 acquisitions over the years, expanding the corporate marketing department and spearheading the development of marketing best practices worldwide. Hutchinson is a graduate of Brock University in Canada and a graduate of Carnegie Mellon’s Tepper School of Business Leadership and Negotiation Academy.

Marketing Technology News: Salesforce Introduces Loyalty Management to Help Drive More Meaningful Customer Loyalty Experiences

“Erin is a recognized leader who has been integral in growing the Merkle brand into the $1 billion company that it is today. She brings with her cross-industry experience in developing successful marketing strategies, award-winning campaigns, world-class events, and teams who are consistently recognized as innovators. No one is more deserving or better suited for the role as global CMO for Merkle/CXM,” said Craig Dempster, global CEO at Merkle. “Her tight-knit team has established a consistent track record of boosting lead generation, driving a constant stream of new content, and building strong, consistent brand engagement across all of our capabilities, within every industry and region we serve.”

A global collaborator, Hutchinson has spent her career building marketing teams and functions that drive growth and increase brand awareness. With a focus on events, public relations, analyst relations, communications, customer experience, as well as consumer and business research, her marketing efforts include developing brand marketing strategies that create better user experiences, extend marketing thought leadership across media and channel, drive awareness, and ultimately connect consumers with a brand.

Hutchinson’s teams have earned multiple industry awards for creativity, innovation, and results, and she has received individual recognition from Direct Marketing News, being named to its Hall of Femme, by PRNews as a Top Woman in PR, and by the American Business “Stevie” Awards in the Marketing Executive of the Year category.

“I’m very excited about the opportunity to further expand and grow Merkle’s global brand,” said Hutchinson. “Merkle has always been an innovator – always looking ahead and pivoting accordingly. I’m looking forward to the future and of being part of Merkle’s vision of partnering with the best brands to deliver true customer experience excellence across marketing, sales, commerce, and service.”

Hutchinson will report to Dempster and be a member of Merkle’s global executive committee. She will partner closely with global leadership teams in each region.

Marketing Technology News: Vyopta Announces Real-time Quality Monitoring for Cisco Webex