Award Recognises Significant Digital Transformation of the Consumer Experience for Millennium Hotels and Resorts
MullenLowe Profero Singapore and Millennium Hotels and Resorts have been chosen for the 2018 Sitecore Experience Awards as Greater Asia regional winner, in the category for best use of Sitecore as a digital experience platform. The category recognizes the agency’s digital transformation of Millennium Hotels and Resorts, including a new global website and mobile app, which has led to a 21.8% revenue increase for the brand.
Designed and developed by MullenLowe Profero across three offices; Sydney, Chengdu, and Singapore, the new website and mobile app is MullenLowe Profero’s latest achievement in creating experience-led digital transformation solutions which deliver an unfair business advantage for clients.
MullenLowe Profero worked with Millennium Hotels and Resorts to transform the online customer experience, creating a portal for customers to build inspirational journeys with the chief objective of redesign the relationship with the customer. As a result, Millennium Hotels and Resorts noticed an 18.7% increase in bookings and a 27.9% increase in conversion rate of visitors to the website.
Simon Scoot, Group Chief Marketing Officer, Millennium Hotels and Resorts said “I believe the most powerful business transformations take place when technology is fused with consumer insight, to create valuable experiences for our customers. I’m delighted that MullenLowe Profero have been recognized for their transformative work with Millennium Hotels and Resorts, and look forward to continuing our partnership to further enhance the experience for our customers.”
Commenting on the award win, Paul Soon, CEO, MullenLowe Group Southeast Asia recognized the importance of MullenLowe Profero’s consumer-first mindset and its strategic partnership with Sitecore.
“As a group, winning at Cannes is always a great achievement but to also have the ability to be recognized for our consumer experience and marketing technology capabilities is rarely heard of. Business transformation will never deliver true value unless it’s centred around enhancing the overall consumer experience. It’s this consumer-centric mindset, fundamental to MullenLowe Profero’s approach – combined with our strategic partnership with Sitecore – that has delivered a transformational solution for Millennium Hotels and Resorts. It’s great to see MullenLowe Profero be recognized for this work and we look forward to continuing our partnership with Sitecore to deliver an unfair business advantage for our client partners” he said.
Howard Wu, Chief Technology Officer, Millennium Hotels and Resorts, emphasized the brand’s commitment to improving customer’s online experience through technology.
“Innovation only works when it delivers a value exchange between the customer and the business. This recognition by Sitecore is the culmination of many months of work with MullenLowe Profero to bring an entirely reimagined experience to our customers, in a way that creates a tangible business impact” he said.