National Retail Solutions (NRS), a subsidiary of IDT Corporationand operator of the leading nationwide point-of-sale (POS) network for independent convenience and liquor stores, today announced the expansion of its partnership with Koupon, a leading provider of shopper engagement services, to significantly extend the reach of consumer packaged goods (CPG) brands through independent C-stores.

NRS and Koupon previously partnered to enable the 2+ million members of IDT’s popular BR Club shopper loyalty program to receive and use digital coupons. Our expanded partnership integrates these promotions with NRS’ digital and in-store displays and provides CPG brands and their agencies with access to actionable data analytics.

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“We are excited to offer Koupon’s CPG clients a robust, integrated suite of advertising and data offerings,” said Eli Korn, Chief Operating Officer of NRS. “In-store coupons and promotions are significantly more effective when complemented by ads displayed on NRS’ customer-facing digital screens that are viewed by over 60 million eyeballs every month. Moreover, our actionable analytics platform provides CPG brands with unprecedented visibility into the impact of their promotions.”

“The BR Club loyalty program has long allowed Koupon to deliver value to consumers at independent retailers across the US at scale,” said Brad Van Otterloo, CEO of Koupon. “Now, by adding NRS as an advertising and data partner, we can expand our media program to further increase awareness of our CPG offers while remaining highly targeted to C-store consumers.”

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The fast-growing NRS network now comprises over 14,000 POS terminals operated by independent retailers nationwide. The network terminals integrate software and hardware to provide services that help independent retailers compete more effectively with large retail chains. The NRS platform also expands CPG brands’ visibility and reach into key consumer segments.

“Our expanded partnership with Koupon is a revolutionary way for CPG brands to appeal to urban shoppers,” said Jacob Jonas, VP, Innovation for NRS. “These consumers are traditionally difficult for CPGs to reach because the independent retailers who serve them lack the technology to offer the same integrated promotions that chain stores routinely provide. We make it possible for CPGs to operate more effectively in this formerly opaque retail segment.”