Nation’s Leading Real Estate Brokerage Taps Oracle as It Modernizes Home Buying and Selling

Berkshire Hathaway Affiliate Homeservices of America Teams with Oracle to Revolutionize the Home Buying and Selling Process

HomeServices of America, a Berkshire Hathaway affiliate and one of the country’s premier providers of homeownership services, has selected Oracle Cloud to power the reimagination of the home buying and selling process. With Oracle Cloud, HomeServices, as part of its broader technology initiative, is transforming its operating model to enable its affiliated brands to offer a superior customer experience.

HomeServices is a national network of market-leading residential real estate brokerage, franchise, mortgage, title, escrow and insurance companies. To ensure it empowers its growing network of companies with the innovation and excellence to stay ahead of evolving expectations, HomeServices is modernizing the home transaction experience for home buyers and sellers and the process by which its real estate agents serve them. To automate that process, HomeServices selected Oracle as one of its key technology partners to help it put people and relationships first and revolutionize homeownership services.

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“We are committed to delivering exceptional experiences to both our customers and our agents throughout the home transaction process,” said Mike Warmka, executive vice president, HomeServices of America and executive sponsor of this initiative. “Our business model is focused on integrating all the pieces of the real estate transaction and as we continue to grow, we want a technology platform befitting our vision as well as integration for our expanding network of companies. With Oracle Cloud, we will be able to unite our operations and leverage our combined strength to simplify, streamline and automate processes, deliver an entirely new experience and gain efficiencies.”

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With Oracle Customer Experience (CX) Cloud, Oracle Enterprise Resource Planning (ERP) Cloud and Oracle Cloud Platform, HomeServices will be able to provide an end-to-end, guided real estate experience to its companies and nearly 44,000 real estate agents across the country. By integrating its core business processes on a connected platform, HomeServices will enable secure transactions to streamline timely qualification and document processes and save time and money by moving from disparate on-premise systems to a complete suite of cloud applications. This solution also positions HomeServices to easily implement new and evolving technologies and sustainably continue to deliver rich and connected real estate experiences.

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“HomeServices of America is working to completely transform the home buying and selling experience, while prioritizing people and relationships first, and wanted a technology partner that could support its vision,” said Steve Miranda, executive vice president, Oracle Applications. “With Oracle Cloud, HomeServices will be able to fundamentally change the way we buy and sell homes by uniting on one standardized platform, streamlining and automating key business processes and quickly taking advantage of the latest technologies.”