OneView Commerce Supports Innovative Customer Engagement

Initiatives include curbside pickup and home delivery.

OneView Commerce announced it successfully delivered a series of key digital initiatives leveraging OneView’s Unified Commerce Platform for Kroger.

To meet changing shopper needs, America’s largest grocer leveraged OneView’s headless commerce capabilities to finalize the digital orders when those orders are delivered at curbside pickup or via home delivery. OneView’s Unified Commerce platform powers eCommerce pickup and delivery experiences at more than 1,000 Kroger locations.

Marketing Technology News: CloudOffix Takes Firm Steps Forward in Digital Transformation in Cooperation With ITSYS

“Using OneView’s platform, we continue to deliver an innovative associate experience,” said Sriram Samu, Customer Technology Vice President at Kroger. “The solution helps us create a seamless associate experience through guided processes and simplified training—ultimately reducing our customer wait times.”

Kroger development teams leverage OneView’s unified commerce transaction engine to meet both store associates’ and their customers’ rapidly evolving needs across modalities.

“We are pleased to support Kroger’s phenomenal success in speeding delivery of solutions based on their strategic business transformation priorities and customers’ needs,” said OneView Chief Executive Officer Linda Palanza. “Their results are a testament to our vision for unified commerce and our platform’s power to enhance customer and store associate experiences while enabling retailers to retain control over the development and delivery of new brand-based interactions.”

Marketing Technology News: MarTech Interview With Ali Habibzadeh, Chief Technology Officer, Deepcrawl