Lenati’s Strategy and Customer Insights Experience Pairs with ProKarma’s Expertise in Technology and Digital Engineering
The integration will further strengthen ProKarma’s position as a market leader in digital transformation, emerging technologies, and platforms. Lenati’s expertise spans the overall customer and digital experience, from customer insights and analytics, go-to-market strategy, customer acquisition, channel enablement, through loyalty strategy and retention.
“Integrating and building on our capabilities and services with Lenati will enable ProKarma to deliver increased value to our customers by growing our marketing and sales strategy consulting services. Lenati’s team has a deep understanding of how to help clients innovate and build market leadership by using data to dive deep into the customer experience to build effective and engaging experiences,” said Vivek Kumar, President, ProKarma.
“Our team is excited to unite with ProKarma and bring our combined powerful technology and strategy expertise to the market. We will be able to offer our clients transformative experiences, human-centered design, analytical rigor and deep technology expertise now delivered on a global platform,” said Kris Klein, Managing Partner, Lenati.
“Lenati and ProKarma share common ground in terms of our approach to client relationships, as well as our leadership styles. Our partnership allows us to leverage our shared expertise together and guide clients as they navigate the digital landscape,” said Jen Winter, Managing Partner, Lenati.
The merger marks several years of growth for both ProKarma and Lenati. The Carlyle Group became a major investment partner for ProKarma in 2016, enabling continued growth and focus on innovation.
“Combining Lenati’s strategy consulting expertise with ProKarma’s digital transformation excellence creates a more robust, end-to-end service offering for their clients. We’re excited to play a role in this evolution alongside ProKarma and Lenati,” said Julius Genachowski, Managing Director, The Carlyle Group.