Publicis Sapient and Optimove Partner to Elevate Clients’ Retention Marketing as Part of Digital Transformation

Partnership will enhance joint clients’ digital marketing transformation by gaining a competitive advantage through Optimove’s Customer-Led Marketing platform

Optimove, the first Customer-Led Marketing Platform, today announced a new strategic partnership with digital business transformation company Publicis Sapient. The partnership will enhance and elevate joint clients’ retention marketing and business results via AI-led, customer-centric, personalized customer marketing strategies at-scale.

Publicis Sapient is at the forefront of helping companies improve customer-centricity, by leading clients through a holistic digital business transformation process, changing how an organization thinks, organizes, operates, and behaves. The focus of this revitalizing business transformation is harnessing the potential of technology and data and enhancing customer experiences.

As part of the partnership, joint clients will continually improve customer loyalty with Optimove’s all-in-one Customer-Led Marketing platform. Customer-Led Marketing, which means starting marketing with the customer instead of a product or service, has been proven to deliver brands an average increase of 33% in customer lifetime value.
Joint clients gain vital capabilities:

• In-depth customer insights: Access unified customer data to create as many creative customer segments as they desire without relying on other teams.
• Smart Orchestration: Brands are freed from manually mapping every customer journey by combining AI with business rules for smart multichannel orchestration.
• Scientific multi-touch marketing attribution: Brands can measure the incremental impact of each message along the customer journey, enabling true multi-touch marketing attribution.
• Personalization at Scale: Brands are empowered to personalize the audience, channel, and content levels of each marketing message with seamless and scalable tools.

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“When it comes to marketing, commerce, and omnichannel strategies, Publicis Sapient consistently stands out as the preferred choice for leading brands across many industries. This partnership empowers joint clients to employ sophisticated Customer-Led Marketing strategies that start with the customer instead of a product or service,” said Erik Holt, VP of Global Ecosystem at Optimove. “We’re thrilled about this partnership and the opportunity to develop solutions that facilitate client transformation and elevate marketing outcomes – ensuring clients consistently perform at the highest levels.”

“Optimove has proven its remarkable innovation in predictive analytics and machine learning models, which we are poised to utilize in enhancing our clients’ retention and loyalty strategies,” said Jon Panella, Group Vice President, Commerce Practice at Publicis Sapient. “The synergies we’ve unlocked in integrating various components for comprehensive customer marketing and personalized experiences will empower our clients to rapidly scale while maintaining both agility and flexibility.”

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