Reflektion Honored in 2019 MarTech Breakthrough Awards Program

Prestigious “Best E-Commerce Web Platform” Award Recognizes Reflektion for Standout Marketing and eCommerce Personalization Technology

Reflektion, the world’s leading AI-powered personalization platform for the retail industry, announced that the Reflektion Customer Engagement Platform has been selected as the winner of the “Best E-Commerce Web Platform” award by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry.

The Reflektion Customer Engagement Platform offers a disruptive new approach for retailers and brands to personalize the digital commerce experience. Regularly replacing legacy, first-generation personalization vendors, Reflektion enables leading brands and retailers to leverage the power of Artificial Intelligence (AI) & Natural Language Processing (NLP) to close the engagement gap – providing an e-commerce web platform that understands and responds to individual shopper preferences and intent in real time, while unifying the personalized customer journey across channels.

Reflektion’s Customer Engagement Platform is delivered in the cloud, offering hyper-personalized real-time experiences across search, recommendations, category and landing pages, content personalization, and email at scale. Reflektion serves as a seamless system of intelligence layer on top of the preferred ERP or e-commerce system of record. Today, Reflektion’s platform drives dramatic growth and revenue increases for the world’s best brands, such as TOMS, Marmot, Sur la Table and Godiva. These brands and others select Reflektion because of its ability to uniquely combine individual shopper insights, product intelligence and deep learning to create more intimate and impactful commerce experiences.

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“As brands and retailers invest heavily to grow visitor traffic, they oftentimes do not pay the same level of attention to dramatically improving eCommerce conversion rates. Reflektion delivers a consistent and predictive customer experience that drives higher eCommerce conversions, prompts larger orders, and enhances customer retention,” said Amar Chokhawala, Founder & CEO, Reflektion. “We are proud to be recently recognized with a 2019 MarTech Breakthrough Award as further proof of our commitment to innovation and product leadership in eCommerce personalization.”

The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 2,500 nominations from over 15 different countries throughout the world.

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“Real-time personalization for site visitors is a powerful proposition for e-commerce and retail organizations, and Reflektion is delivering on this proposition with proven conversion growth and revenue increases for their customers,” said James Johnson, Managing Director at MarTech Breakthrough. “With powerful, flexible business controls for merchandisers and marketers to plan, execute and optimize personalization strategies for strategically growing their eCommerce business, the Reflektion Customer Engagement Platform is a “breakthrough” model for retailers by delivering a more satisfying shopping experience that also drives greater results. Congratulations to Reflektion for their well-deserved 2019 MarTech Breakthrough Award.”

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