Rightpoint, the independent customer experience agency with technology at its core, announced its acquisition of Bowfin, which will expand its Salesforce experience. As Rightpoint continues to establish itself as the agency of the future, the organization will deliver better human experiences, increase revenue and help its clients achieve end-to-end digital transformations that fit their unique needs.

Bowfin has been a trusted Rightpoint partner for nearly five years. The relationship has been accelerating over the past few months due to increased demand as clients, who have been underserved by other agencies and consultancies, have turned to Rightpoint for solutions that drive greater impact. Having deep and compelling offerings and an extremely experienced team across the entire Salesforce ecosystem, including Sales Cloud, Service Cloud and Field Service, Marketing Cloud, Heroku, Community Cloud, Einstein (AI) and data visualization will enhance Rightpoint’s capabilities. With this move, Rightpoint can immediately provide its clients with a single view of customers across digital channels in a way that is highly strategic.

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“We are excited to have Bowfin’s team join Rightpoint as their capabilities and culture are a natural fit. Rightpoint is working with our clients’ Salesforce environments across the digital marketing, digital product development and modern workplace solutions we already offer. Adding Salesforce capabilities is a logical extension,” said Micah Swigert, senior vice president of technology at Rightpoint.

All of Bowfin’s employees will join Rightpoint’s existing Salesforce team — expanding its team of Salesforce certified administrators. John Hergert, CEO and co-founder, Bowfin and Nik Njegovan, CTO and co-founder, Bowfin, will take on leadership roles for the Salesforce practice at Rightpoint in its Chicago headquarters and will report to Swigert.

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“The things we hear most often from our clients center around connecting sales pipelines with marketing automation and collaborative customer communities. The Salesforce platform provides for efficient delivery of these needs while also providing robust business intelligence across teams. Combining our Salesforce expertise with Rightpoint’s proven digital transformation and customer experience portfolio is a great opportunity for the market,” said Hergert.

Rightpoint has sustained strong growth, increasing headcount by more than 33 percent YOY. Additionally, Rightpoint has made a series of additional acquisitions since 2016, including Agency Oasis and Raizlabs.

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