Ward Brings Software Marketing Leadership to VidMob as Company Expands Intelligent Creative Globally
VidMob, the leading platform for Intelligent Creative, today announced that SaaS marketing leader Andrea Ward is joining Vidmob’s leadership team as Chief Marketing Officer. Ward will lead VidMob’s marketing function as the company expands their Intelligent Creative business globally.
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“VidMob’s Intelligent Creative platform is empowering marketers and creative teams with data and insights that measurably improve creative performance and strengthen brands,” said Andrea Ward, CMO at VidMob. “I am thrilled to be joining a company with such an amazing culture and ground-breaking technology that is empowering creatives to be more agile, efficient and deliver higher performing work at scale.”
Andrea Ward has more than two decades of marketing experience at some of the largest and most successful SaaS companies and a track record of leading high performing global marketing teams. Ward most recently led Adobe’s enterprise marketing team, after joining from Magento (acquired by Adobe), where she served as Chief Marketing Officer. Prior to Magento, she served as Global Vice President of Marketing at Oracle, where she launched the Oracle Marketing Cloud business and led the unit’s global marketing function. Ward is a strong proponent of diversity in the workplace and mentoring future women leaders. She holds a bachelor’s degree from the University of California, Los Angeles and an MBA from Santa Clara University.
“Andrea is the embodiment of a world-class marketing leader and I couldn’t be more excited she’s joining our team,” said Jason Donnell, co-founder and COO, VidMob. “Her deep experience and success leading global marketing for some of the most iconic cloud marketing and commerce platforms will drive incredible impact as VidMob moves into a new phase of growth.”
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