Selects InMoment as Their Experience Improvement Partner, the leading search engine for finding food that matches your diet or food restrictions, has partnered with InMoment®, the leading provider of Experience Improvement (XI)™, to enhance its customer experience program.

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“ is in the business of creating better experiences in an industry where it is critical to provide a superior customer experience” lets grocery shoppers find, explore, and buy products that match food allergies, diets, and lifestyles. Choosing from 130 dietary filters or “sift tags”, including medical diets and medication interactions, users create their own MyDiet Profile indicating what allergies or dietary restrictions they have. The platform sifts through foods so users only see items that match their needs, promoting better health, and a seamless shopping experience. It’s free, fast, and accurate.

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Launched in January 2021, Sifter’s goal is to provide a simple, personalized shopping experience for millions of consumers with diet restrictions. Using InMoment’s XI Platform to understand what is working and what has opportunity for improvement, will be able to better understand their market, customer preferences, and leverage the intelligence gained to improve customer experiences and further its innovation agenda. The first market pulse survey has already provided valuable information about market demographics and consumers’ interest in different features and programs.

“We’re excited to partner with InMoment. Sifter is based on sophisticated and science-based technology that can transform the shopping experience for people with unique diets or food restrictions. InMoment will help us collect the real-time customer feedback we need to make our mobile and web applications even better for our users,” said Thomas Parkinson, co-founder and Chief Product Officer of

“ is in the business of creating better experiences in an industry where it is critical to provide a superior customer experience,” said Brian Clark, EVP, Customers & Solutions at InMoment. “InMoment is proud to be the experience improvement partner for a company that has leading edge vision, solutions and expertise to serve grocery consumers, brands and retailers.”

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