Sitel Group, one of the largest global providers of customer experience (CX) products and solutions, was announced as a winner of the ‘Company of the Year’ award at the Business Intelligence Group’s BIG Award for Business, which rewards leading companies, products and people in their respective industries.

This year, Sitel Group is recognized for displaying an entrepreneurial mindset and innovative solutions despite the ongoing challenges posed by the COVID-19 pandemic.

The most transformational measure of the year for Sitel Group was to create a truly global at-home agent network to keep employees safe and well and ensure the continuity of CX delivery for its customers.

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“This year’s group of winners are clearly leading by example in the global business community.”

In just 45 days, Sitel Group applied its 13 years’ experience in work at home solutions and grew its work-from-home network 2500% (from 2,000 to 50,000 people). At the same time, the company continued investing in and developing the right tools, processes and infrastructures to support its remote associates to guarantee consistency of communication, productivity and performance while working virtually.

The recently launched EXP+™, the Enterprise Experience Platform from Sitel Group, was a true testament to its forward-thinking vision. EXP+ was created in alignment with the company’s roadmaps to CX success and proved to be crucial in helping customers adjust to the digital transformation expedited by the pandemic. Built around four product families, each of which is laser focused on a different aspect of meeting customer expectations, EXP+ was created by understanding customers’ current pain points and future goals and building solutions that address current and future needs.

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“We are so honored to receive the “Company of the Year” Award at the 2021 BIG Awards for Business,” said Martin Wilkinson-Brown, CMO, Sitel Group. “Despite the challenges of the past year, our company has remained committed to the entrepreneurial spirit at the core of our business. This has resulted in the continued delivery of innovative solutions to provide the best experiences for our valued employees during a turbulent period, as well as the best customer experiences possible for the brands we support.”

“We are so proud to reward Sitel Group for their outstanding 2021 leadership and achievements,” said Maria Jimenez, chief nomination officer of the Business Intelligence Group. “This year’s group of winners are clearly leading by example in the global business community.”