SYNLAB rolls-out Feedtrail XM platform across more than 2,000 sites in 36 countries to maintain a continuous dialogue with patients and customers and improve day-to-day processes.

SYNLAB, Europe’s leading medical diagnostic services provider, and Feedtrail, innovators in patient engagement, announce the expansion of their successful partnership to support patient and customer centricity. Committing to Feedtrail as a long-term strategic partner, SYNLAB aims to further elevate its customer experience, expanding usage of the Feedtrail XM platform across 2,100 sites in 36 countries.

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Leveraging the Feedtrail XM platform, hospitals, clinicians, and patients can evaluate the service provided by SYNLAB in real-time and provide candid feedback. This way, SYNLAB maintains a continuous dialogue with patients and customers and can use real-time data to improve day-to-day processes related to patient and customer experience.

“By continuing our partnership with Feedtrail, we give our patients and customers a strong voice and strengthen our customer centric approach towards medical diagnostics. We are using insights gained on a daily basis to continuously improve our operations further. We are passionate about serving the needs of our customers to create real added value for patients and healthcare professionals,” says Alexander Hagen, Head of Group Marketing and Communication at SYNLAB.

“Since day one, SYNLAB has been the epitome of an innovative medical diagnostic services provider, truly committed to prioritizing patient-centricity. This partnership is more than just improving results at SYNLAB, it’s about showing how one organization can pave the way to putting patients and customers at the center of care across 36 countries over 4 continents,” says Paul Jaglowski, Co-Founder and Chief Strategy Officer at Feedtrail.

The implementation of the Feedtrail XM platform will ensure data storage in EU under the highest data protection standards in line with the EU’s General Data Protection Regulation.

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