UserZoom Acquires Testapic to Meet Accelerating Demand for Revenue Driving User Experience Insights Across Europe
Acquisition of Leading French UX Insights Company Expands UserZoom’s Footprint to Better Serve European and Global Customers
UserZoom, the pioneer of the Digital User Experience (UX) Insights category, announced the acquisition of Testapic, the leading UX insights company in France. This enables UserZoom to empower more teams across the globe with the high quality user insights they need to build exceptional digital experiences.
Marketing Technology News: UserZoom’s State of UX Survey 2022 Reveals Companies Missing Golden UX Optimization…
Testapic is the leading remote UX insights platform in France, known for the company’s innovative approach to sourcing and providing research expertise. Testapic’s unique target criteria allows businesses to grow and mature their experience capabilities based on tailored feedback from diverse participants across Europe and worldwide. The acquisition will further boost these capabilities with UserZoom’s added support and investment.
“We’re extremely excited to add Testapic to the UserZoom family. We view this as a natural partnership to address the growing need for quality user experience insights across Europe, enabling companies to deliver excellent personalized and digital experiences,” said Alfonso de la Nuez, Co-Founder and Co-CEO, UserZoom. “This acquisition will boost our multilingual panel capabilities and cement our lead in Europe’s largest economies with a partner that shares our values and domain expertise.”
As UserZoom continues to expand its global footprint, acquiring Testapic was both an ideal business and cultural fit. Testapic’s participant recruitment capabilities paired with UserZoom’s innovative testing and benchmarking solutions provide customers with a powerful UX Insights System, including high-quality research, smart participant sourcing and the global expertise of the two companies, giving today’s businesses what they need to deliver better user experiences and a distinct competitive advantage.Testapic already counts Carrefour, Crédit Agricole, Decathlon, Europcar, Samsung and SFR as proud customers and will continue to serve them and others going forward.
“We are excited to join forces with UserZoom to help companies test and measure product UX and leverage that insight to deliver the best possible digital experiences,” said Nicolas Guirao, Co-Founder and CEO, Testapic. “UserZoom’s people-first company culture is aligned with ours, making this an easy decision, and we’re eager to get started so we can best support one another, and ultimately our customers.”
Marketing Technology News: MarTech Interview with Angeley Mullins, CMO & CGO at Latana