Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights
Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from UiPath (Automation), Calix (Data Visualization), Amperity (CDP), Verint (Customer Experience), and HubSpot (CRM).
Alteryx, Inc., a leader in analytic process automation (APA™), and UiPath, the leading enterprise Robotic Process Automation (RPA) software company, announced a strategic partnership to speed end-to-end automation across data-driven business processes. Together, UiPath and Alteryx offer a solution that empowers business leaders, analysts, data scientists and data engineers to increase operational efficiency and automate time-to-insight, bringing together the benefits of APA and RPA to drive faster business outcomes.
Customer Support Teams Gain Powerful Insights With New Data Visualization Capabilities in Calix Support Cloud
Calix, Inc. announced a new visual reporting dashboard within EDGE Insights that enables communications service provider (CSP) support teams to easily view and analyze data related to customer-care operations and address issues with maximum efficiency. By providing an immediate, concise view into critical network issues and the subscriber experience, this new Calix Support Cloud capability gives customer support teams insights that help them proactively troubleshoot and reduce unnecessary truck rolls along with other support costs in order to increase value for the subscriber.
Amperity, the leading enterprise customer data platform, announced that The Kroger Co has selected Amperity as its Customer Data Platform (CDP). Through the partnership, Amperity’s software will power first-party identity resolution for Kroger Technology & Digital, matching loyalty and digital customers to create persistent profiles at both the household and individual level. These holistic profiles will support Kroger on its mission to serve its customers by enhancing personalization and providing more sophisticated analytics and targeting for its enterprise partners.
Verint AI and Analytics Solutions Receive the Highest Customer Satisfaction Scores in New Interaction Analytics Report
Verint Systems Inc., The Customer Engagement Company, announced its AI and analytics solutions achieved the highest customer rating for overall vendor satisfaction and top customer satisfaction scores on 25 vendor, product capability and product effectiveness criteria surveyed in DMG Consulting LLC’s new 2020 Interaction Analytics Product and Market Report*. In addition, Verint represents the largest market share by number of customers and achieved the greatest increase in number of customers among vendors named in the report’s market activity analysis.