Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Zoho (CRM), Cheetah Digital (Customer Engagement), Shutterstock (Content), Avaya Cloud Office (Unified Communications), and The Local Media Consortium (Customer Experience).

Zoho Announces Partnership With Tata Consultancy Services

Global technology company Zoho announced a strategic alliance with Tata Consultancy Services (TCS) to provide superior Customer Relationship Management, IT Service Management, and e-Commerce solutions to solve problems for large businesses. This alliance partnership brings together the breadth and depth of Zoho’s product portfolio with TCS’ decades-long experience and domain expertise in technology-led consulting and business integration services. Together, Zoho and TCS will drive growth for global organizations through stronger technology alignment with business goals, more transparency across solutions, and greater operational efficiency.

Cheetah Digital Debuts Next Generation Personalization Solution

Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, announces Cheetah Personalization at Signals 2020. This next-generation personalization solution is the newest addition to the Cheetah Customer Engagement Suite that includes the Cheetah Engagement Data Platform, Experiences, Messaging, and Loyalty. Cheetah Personalization helps marketers orchestrate real-time interactions across all channels and touchpoints.

Shutterstock Announces Acquisition of Amper Music

Shutterstock, Inc. a leading global technology company offering a creative platform for high-quality content, tools and services, today announced the acquisition of certain assets from Amper Music. Amper Music is a leading AI-driven music platform that enables users to create and customize original music by leveraging over one million individual audio samples recorded by musicians on thousands of unique instruments.

Avaya Cloud Office UCaaS Solution Introduced in Five Additional Markets

Avaya and RingCentral Inc. announced that Avaya Cloud Office by RingCentral, the unified communications solution offering team messaging, video meetings, and cloud PBX is expanding availability to five of the largest economies in Europe in December – Austria, Belgium, Germany, Italy, and Spain.

Local Media Consortium and Viafoura Announce Partnership

The Local Media Consortium (LMC), a strategic alliance of leading local media companies, and Viafoura, a leader in engagement and content moderation solutions, announced a partnership that will offer the LMC’s members the ability to drive higher registrations and subscriptions as well as better-targeted content and advertising to their digital communities.