Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

By MTS Staff Writer On Aug 14, 2020

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Genesys (Customer experience), Nextiva (Unified Communication), Mastercard (B2B Commerce), Mood Media (Mobile Marleting), and ShipStation (E-commerce).

Genesys Unveils Industry’s First True Multicloud Architecture for Contact Centers

Genesys, a global leader in cloud customer experience and contact center solutions, has announced the industry’s first native multicloud architecture.

Nextiva Bets Big On Channel With NeXus Partner Program Launch And Expanded Channel Leadership

Nextiva, a leading cloud communication and collaboration company, announced its most significant channel investments yet, launching its new channel partner program, NeXus, and an all-star expansion of its channel leadership team, including long-time Microsoft senior executive Eric Martorano as CRO and three industry channel veterans.

Mastercard Accelerate Ignites Next Generation of Fintech Disruptors and Partners to Build the Future of Commerce

Mastercard has announced the expansion of its Accelerate fintech portfolio, adding dynamic entrepreneurs to its award-winning startup engagement program Start Path and more technology partners to its Engage network, providing access to expert engineers and specialists that can help customers deploy new services quickly and efficiently. Mastercard helps emerging brands build and scale their businesses, supporting their programs today and providing the resources they will need in the years to come. Recognizing the important role fintechs play in the world’s rapid digital transformation, Mastercard is continuously diversifying its business by diversifying its perspective – looking to new partners and new ways to build on its core competency as a payments network.

Mood Media Announces Mood Reimagined Initiative, Focused on Enhanced Support for Global Client Base

Mood Media, the world’s leading on-premise media solutions company dedicated to elevating the Customer Experience, announced its plan to roll out Mood Reimagined, the company’s new client support and service initiative, in conjunction with restructuring account teams. These efforts surrounding Mood Reimagined all focus on better nurturing and growing existing client relationships, making it easier for clients to do business with Mood, and ultimately delivering a more fully client-centric organization.

ShipStation Goes to Market with ERP from SAP for Small and Midsize Enterprises

ShipStation, the world’s leading web-based e-commerce shipping solution, today announced the launch of its go-to-market collaboration with SAP. ShipStation and SAP will support e-commerce sellers via the integration of enterprise resource planning (ERP) software from SAP, the market leader in enterprise application software, with the ShipStation platform.

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