Weyland Tech Enters Agreement to Acquire Fixel AI, Leading Innovator in AI-Powered Digital Marketing Technology
Weyland Tech, Inc., a leading global provider of eCommerce, mCommerce, and fintech business enablement solutions, has reached an agreement to acquire Fixel AI, an award-winning innovator of digital marketing technology.
Fixel’s audience engagement platform provides startups to Fortune 500 companies the ability to dramatically enhance their online marketing spend by segmenting and ranking website visitors based on their level of engagement.
Applying the power of A.I. machine learning, Fixel automatically analyzes in real-time dozens of user interactions on a company’s website to identify the most engaged visitors with the highest purchase intent, while eliminating low quality traffic that has nearly zero probability of making a purchase.
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As demonstrated by many real-world applications, Fixel’s audience segmentation technology creates high-intent audiences for retargeting and use their unique characteristics to target ‘lookalike audiences’ on advertising platforms, like Google, Facebook, Twitter and LinkedIn.
Proprietary AI analytics provides granular insights into top-performing audiences which can be used to further optimize campaigns. The typical waste in spending on online campaigns can be eliminated by identifying and removing underperforming low volume keywords and channels.
Delivered as a cloud-based software-as-a-service (SaaS), Fixel’s technology can be quickly and easily embedded into any website. It integrates seamlessly with all major ad platforms, CMS and DMP services, including Facebook, Google Ads, Shopify and WordPress. The CCPA and GDPR complaint, first-party data solution works regardless of third-party cookies or other data sources, so businesses can be confident their targeting is accurate.
Weyland plans to operate Fixel as a new subsidiary, but expects Fixel’s technology to be immediately integrated by Logiq, Weyland’s end-to-end eCommerce marketing solution for enterprises and major U.S. brands. Logiq also publishes several branded websites which it uses to generate first-party data.
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“Fixel excels as a unique ‘plug-and-play’ method of building high-quality audiences who are ready to buy, while filtering out all the noise and waste,” said Haig Newton, CEO and president of the Logiq subsidiary. “They make audience creation easy while providing better control over remarketing campaigns, including making media optimization faster and more efficient. They also provide critical solutions for the vanishing ‘cookie’ and increasing requirements for privacy protection.”
Many online companies still use third-party data collected from users on other websites to target consumers with ads. But changes to major web browsers are cracking down on third-party data collection and new internet privacy rules are making this practice less viable. In January, Google announced it plans to remove support for third-party cookies by 2022. Chrome, Safari, and Firefox and other browsers will also no longer support this type of data tracking by 2022, with the phase-out heralded as the “death of the third-party cookie.”
“As the ideal solution to the crumbling third-party cookie, Fixel’s proprietary technology provides a first-party digital tag owned by the brand or publisher which can be used to automatically identify the audiences who are relevant for a marketer’s business objectives,” noted Fixel CEO, Etgar Shpivak. “Our proven technology decreases cost per acquisition, increases return on ad spend, and scales lookalikes audiences. This is just one of the many areas where we see tremendous synergies with Weyland’s eCommerce platforms.”
Logiq’s chief technology officer, Tom Furukawa, commented: “Fixel avoids problems with low quality traffic by intelligently scoring site visitors, including those responding to an online campaign, and thereby providing a real set of customers for retargeting. We see Fixel’s technology greatly complementing and enhancing our LogiqX AI-powered consumer intent engine, which captures and directs consumers from multiple sources who are in the market to purchase a particular product or service, and promotes their engagement and conversion for major enterprises and brands.”
The power and unique capabilities of Fixel’s digital marketing technology has been recognized by both Techstars and Plug and Play, two of the leading startup programs in the U.S.
The acquisition of Fixel is anticipated to close by early September upon satisfaction of due diligence and execution of a long-form agreement.
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