Chatmeter Launches Improvements to Social Suite With Google Posts, Instagram Integration and Advanced Social Engagement Analytics
Chatmeter’s Social Suite Allows Enterprise Businesses and Agencies to Manage and Engage Locally Through Social Media on a National Scale
Chatmeter, the leader in local search marketing and reputation management, announces its new social analytics measuring tools including Google Post publishing for multi-location businesses, deeper integration with Instagram, and customizable reporting to Chatmeter’s local brand management platform, LocationHQ. These new features will help enterprise businesses and marketing agencies measure campaign success and return on investment.
“Scheduling and publishing content to Instagram directly through Chatmeter’s LocationHQ platform has been one of the biggest requests from our customers,” said Sridhar Nagarajan, VP of Product, Chatmeter. “Now social media marketers can manage Instagram, publish Google Posts at scale, and understand key social engagement metrics and trends across their entire organization. LocationHQ is designed for enterprise businesses to efficiently manage locations, bulk publishing to top social networks, and streamline through unlimited users and workflows.”
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Google Posts for Enterprise Businesses
Google has recently opened access to multi-location businesses allowing them to utilize the Google Posts functionality at scale for COVID-19 posts. Chatmeter’s customers will be able to create, schedule and publish Google Posts to their business listings from the LocationHQ platform. This new functionality comes at a critical time when customers are seeking accurate and up-to-date business information from businesses and organizations can use these posts to provide valuable information on COVID-19 policies and location changes.
Through the Instagram API integration, Chatmeter customers will now be able to schedule and post photo content directly from LocationHQ. This update allows brands to seamlessly publish and engage with content across all major social networks including Instagram, Facebook, Twitter, and Google through a single, centralized marketing platform.
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Advanced Social Analytics
Chatmeter’s upgraded social analytics consists of 3 new reports and additional social components to Chatmeter’s Analytics Studio, a completely customizable and comprehensive reporting system.
The Social Summary reports on engagement metrics on posts, followers, reactions, comments, and clicks.
The Top Performing Posts report identifies your brand’s most successful content helping social media marketers quickly identify what type of content and post times are resonating most with their audience.
The Provider Breakdown gathers information across all social pages and locations tracking trends in engagement over time.
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