Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights
Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from CoreMedia (E-commerce), CreatorIQ (Influencer marketing) ZINFI (Marketing Automation), Insightly (CRM), and Google Cloud (Content management).
CoreMedia, developer of the agile content management and experience orchestration platform CoreMedia Content Cloud, is now a partner of commercetools, a leading global software company and Provider of the platform of the same name for B2C and B2B trade of the next generation. This partnership integrates CoreMedia’s open, API-driven best-of-breed solution with the cloud-based headless e-commerce software from commercetools. This gives marketing and sales managers and developers the opportunity to jointly create and optimize outstanding brand experiences and to play them off efficiently across all channels.
CreatorIQ Raises $24MM Series C to Accelerate its Global Influencer Marketing Software Leadership Position
CreatorIQ, the proven software to unify and power advanced influencer marketing, announced a $24MM Series C investment round led by Kayne Partners Fund, the growth private equity group of Kayne Anderson Capital Advisors, L.P., with participation by TVC Capital and Unilever Ventures. CreatorIQ currently powers global influencer marketing for brands like Disney (News – Alert), Salesforce, Sephora, and Unilever, as well as global PR & Media agencies via its Creator Intelligence Cloud.
ZINFI Expands Its Partner Relationship Management Platform with Automated Partner Onboarding and Advanced Learning Management
ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions and a leader in through-channel marketing automation and partner relationship management (PRM), announced it has launched more advanced partner onboarding and learning management capabilities in its PRM solution.
In light of the COVID-19 pandemic, more people are working remotely and leveraging their mobile device for business – in fact, a new Insightly poll shows nearly two-thirds (60 percent) of those surveyed say they use their mobile device for business and customer management every day. That is why today, Insightly, innovator of scalable CRM for companies of all sizes, is launching the next-generation of its mobile app that combines the functionality of its award-winning Customer Relationship Management (CRM) platform with fully integrated Project Management into one easy-to-use mobile interface.
Google Cloud and Box, Inc., a leader in cloud content management, announced a strategic partnership to help customers transform the way they work. Under the strategic partnership, Box will leverage Google Cloud and its advanced capabilities to enhance the scale, performance, and the intelligence of its cloud content management platform globally. Box and Google Cloud will also create a seamless experience for the thousands of enterprises using G Suite with Box to power secure, remote work in the cloud.