Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights
Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Crew (Email Marketing), Sportsdigita (Sales & Marketing), Vonage (Customer Experience Management), InMobi (Native & Programmatic Advertising), to GoDaddy (E-Commerce and Mobile Commerce).
Crew, the #1 digital workplace for frontline teams, has launched Crew Email, a feature designed to further streamline frontline communication by providing hourly and shift-based employees with instant, personalized access to crucial company information. Crew Email accomplishes this by automatically generating a secure email address for every frontline employee. This process doesn’t require any of the traditional technical overhead, licensing, and deployment costs associated with creating employee email addresses.
Sportsdigita, the technology organization transforming presentation software to help sales and marketing teams close more deals, today announced the integration of Canva into its platform. Canva is the world’s fastest growing design platform empowering the world to design anything and publish anywhere. The integration unlocks Canva’s extensive content library, enabling Digideck’s user community to create high impact, professional designs to support their Digideck experiences. This integration is a unified user interface, which means anyone can edit imagery and creative without ever leaving the Digideck platform, saving users considerable time.
Vonage Partners with VoiceSage to Help Businesses Transform Customer Engagement with Rich Media Messaging
Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, is partnering with VoiceSage, a global proactive communications provider based in Ireland, UK, Spain and Dubai, to enable companies to transform their customer experiences through enhanced messaging powered by Vonage. The VoiceSage Rich Media Messaging (RMM) solution is a messaging service that leverages Vonage Communications Platform APIs and offers businesses a richer experience through personalised mobile journeys with the ability for customers to self-serve, from bill payments to marketing and customer service. By adjusting the types of messages delivered, companies from retail, marketing, financial services, utilities, travel and logistics can improve customer engagement and increase operational efficiency.
Anzu.io, the world’s most advanced in-game advertising platform, announced today a new partnership with InMobi Exchange, the world’s largest independently owned mobile in-app advertising exchange. Gaming, with its audience of over 3.1 billion gamers and revenues approaching $175 billion, is becoming an attractive media channel as the industry grows at an exponential rate. Recent research has shown that mobile gaming audiences increasingly prefer free-to-play, ad-supported games over games with other monetization models like in-app purchases. With this partnership, InMobi’s global brand advertisers will be able to programmatically buy in-game display and video ads in all of Anzu’s mobile gaming inventory, including exclusive titles, across verticals — casual, sport, racing, action and more.
GoDaddy Inc., the company that empowers everyday entrepreneurs, announced a plugin bundle expansion for its Managed WordPress Ecommerce customers, featuring free access to a library of over 75 premium WooCommerce extensions. The new extensions come from GoDaddy’s recent acquisition of SkyVerge, a leading WooCommerce product developer. The new extensions, combined with a vast library of WordPress plugins and themes, give web designers and developers greater flexibility and infinite possibility to create fully featured and customized WooCommerce stores for their clients. The extensions increase the value of GoDaddy’s WooCommerce plugins from $3,000 to nearly $6,000 worth of premium extensions -available for free for GoDaddy’s Managed WordPress Ecommerce customers. New plugins include the ability to accept payments from multiple processors, improvements to product reviews, social login integrations, Google Analytics Pro and Memberships, new digital or printable gift card offerings, and more.
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