Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights
Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Infosys (Customer Experience), ManyChat (Customer Service), Dun & Bradstreet (Analytics), XANT (Sales Engagement), and Adverity (AI/ML).
Infosys, a global leader in next-generation digital services and consulting, announced a definitive agreement to acquire Blue Acorn iCi, Adobe Platinum partner in the US, and a leader in digital customer experience, commerce, and analytics. The move further strengthens Infosys’ end-to-end customer experience offerings and demonstrates its continued commitment to help clients navigate their digital transformation journey.
Dun & Bradstreet Holdings, Inc., a leading global provider of business decisioning data and analytics, through its subsidiary Dun & Bradstreet Holdings BV, announced that it has entered into a definitive agreement to purchase the outstanding shares of Bisnode Business Information Group AB (“Bisnode”), a leading European data and analytics firm and long-standing member of the Dun & Bradstreet Worldwide Network. The estimated purchase price upon closing is 7.2B SEK or approximately $818 million USD. The transaction is expected to close in January 2021, subject to required regulatory approvals and customary closing conditions.
XANT announced its partnership with Cision, an industry-leading earned media communications management and media advisory platform, to enable their move to opportunity-based selling and provide customers with the best solutions.
Adverity, a leading force in M, launched Augmented Analytics, an automated tool for marketers. Using artificial intelligence (AI) and machine learning, it can access hidden insight and provide critical intelligence on data to improve marketing measurement effectiveness and maximize performance.