Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

By MTS Staff Writer On Sep 30, 2020

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Sprinklr (Customer Experience), Zoom (Unified Communications), Seismic (Sales Enablement), Alfresco (Content Management), and Exults (Analytics).

Oracle and Sprinklr Help Organizations Enhance Marketing and Customer Service

Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, announced a new integration with Oracle Fusion Cloud Customer Experience (CX) that will help organizations deliver personalized and connected experiences for customers. The new integrations help marketers reach audiences on social media and other messaging channels at any point in the customer journey and help customer service professionals resolve service requests more efficiently.

Zoom and Lumen Partner To Deliver Enhanced Collaboration Experience

Zoom Video Communications, Inc. and Lumen Technologies, Inc. announced that the companies will partner allowing Lumen to offer Zoom as part of its Unified Communications and Collaboration Suite. Lumen will deliver enhanced services around Zoom’s best-in-class video-first unified communications platform to their large and growing base of customers across the globe.

Seismic Raises $92 Million in Series F Funding Led by the Permira Funds, Valuing Company at ~$1.6 Billion

Seismic, the industry-leading sales enablement and marketing orchestration platform provider, and Permira, the global private equity firm, announced Seismic has raised a Series F round of $92M led by a company backed by the Permira funds to accelerate Seismic’s rapid innovation, international growth, and M&A activity. Additional new strategic investors include Ameriprise Financial and EDBI. Existing investors participating in the round include Jackson Square Ventures, Lightspeed Venture Partners, and T. Rowe Price. This round brings the total raised by Seismic to approximately $270M to-date and values the company at approximately $1.6 billion.

Alfresco Launches Alfresco Process Automation

Alfresco Software, an open-source, content management platform, and solutions provider announced the availability of Alfresco Process Automation, a fully managed offering that enables organizations to build content-centric process applications in the Cloud. Alfresco Process Automation, which is a core part of Alfresco’s Digital Business Platform as a Service (DBPaaS), can automate business operations enabling organizations to gain more value from their content by intelligently delivering it to a wide variety of business processes.

Consumer Trends Analysis: Pandemic Impact on Brand Loyalty

Exults offers insight on various recent reports detailing shifts in retail and eCommerce purchasing behavior. The emergence of a global health crisis back in March affected just about every aspect of human life, and consumer behavior serves as no exception. Purchasing data now shows that concerns surrounding the health crisis, along with restrictions put in place because of it, forced consumers to rethink the way they buy goods and services.

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