Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Digital River, AtScale, Sidetrade, AppSheet and The California Consumer Privacy Act (CCPA).
Digital River, the most experienced global e-commerce enabler for established and fast-growing brands, announced a partnership with Magento, an Adobe company and leading provider of commerce innovations to merchants and brands across industries. By combining Digital River’s world-class global payments and risk protection services with the flexibility and control of the Magento commerce platform, brands can build a customizable e-commerce solution allowing them to expand into new global markets while giving customers the localized experience they expect.
AtScale, the intelligent data virtualization provider for advanced analytics, announced an unprecedented leap in multi-cloud and hybrid cloud analytics, data platform flexibility and time-to-analysis with the launch of its Adaptive Analytics 2020.1 platform release. Redefining traditional data virtualization and delivering upon the promise of cloud transformation, AtScale 2020.1 provides secure, self-service analysis while reducing compute costs by 10x, query performance improvements of more than 12.5x and enhanced user concurrency by 61x (Source: AtScale Cloud Data Warehouse Benchmark Report).
Sidetrade, the Artificial Intelligent platform dedicated to accelerating company revenue, and Solocal, the French digital marketing leader, have signed a four-year partnership agreement in the field of Artificial Intelligence (AI). Sidetrade’s machine learning algorithms will allow Solocalto digitalize and automate financial relations with their 399,000 clients, and optimize debt collection. Using AI to boost operating efficiency
Google Cloud’s latest acquisition would help enterprises empower millions of citizen developers to more easily create and extend applications without the need for professional coding skills. It has announced that a no-code DevOps platform AppSheet will join its family of Cloud products. AppSheet is branded as a leading No-code application development platform used by a number of enterprises across a variety of industries.
The California Consumer Privacy Act (CCPA), enacted in 2018, came into effect from 1 January 2020. It is hailed as one of the strongest data privacy laws in the country, and other states are most likely to follow the path. Together with GDPR, CCPA has disrupted the data economy in the US and EU, with an irreversible impact (mostly positive) on the data operations of IT, Marketing, Sales and Customer Success departments.
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