European Wax Center Deploys Amperity’s Enterprise CDP To Unify Data Across Its Growing US Franchises

Amperity, the #1 enterprise customer data platform for consumer brands, today announced that European Wax Center, a leading personal care franchise brand that offers expert wax services from certified specialists, has deployed its enterprise CDP to continue their quest to create an accurate and comprehensive view of their customers across its 800+ independently owned and operated franchises. This new data foundation will benefit stakeholders across the entirety of EWC’s enterprise, giving teams the information they need for more efficient omnichannel marketing, more comprehensive strategy, and more granular financial metrics and business analytics.

“I’ve seen first-hand how Amperity can transform a customer enterprise; their ability to handle massive amounts of data and to deploy quickly and seamlessly is unique among CDPs. Amperity can operate at an enterprise scale and at the pace of our rapidly growing industry. With Amperity, we get a more complete and accurate view of our business to help drive strategy, analytics and future ROI,” said Jennifer Vanderveldt, Chief Financial Officer at European Wax Center and an Amperity customer since 2019.

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European Wax Center’s deployment of Amperity arrives at a critical juncture for consumer franchise businesses, as they adapt to radical shifts in consumer habits, preferences, and needs, as well as safety protocols that vary week by week, county by county, state by state. With over 800 franchisee-owned centers across 43 states, European Wax Center is accelerating guest-facing strategies to hyper-personalize the guest journey while maintaining a consistent experience across every location. As a signal of brand resilience and strength, European Wax Center opened 52 new centers during 2020, was ranked #1 in its category in Entrepreneur’s 2021 Franchise 500, and has continued to accelerate its growth in 2021.

“European Wax Center has been resilient through the pandemic because it remains laser-focused on its customer,” said Kabir Shahani, CEO of Amperity. “Customer-centric organizations like European Wax Center need accurate customer data to be accessible to every team across every part of their enterprises. Amperity’s platform was built for those companies.”

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Amperity 3.0 is the first comprehensive enterprise CDP for consumer companies with the scale, flexibility, and power to quickly help teams across the organization use data to serve their customers. As service companies like European Wax Center adapt to a changing economy, Amperity has the power and flexibility to meet where they are today and address their customer data challenges as they grow and evolve.

Amperity’s platform works by ingesting raw customer data across all touchpoints, using machine learning to resolve identities even when records lack unique identifiers across systems. The result is unified customer databases that centralize data from online and offline transactions, loyalty programs, email interactions, finance systems, and more, enabling its customers to efficiently deploy customer data for targeting, suppression, analytics, customer service, regulatory compliance, and more.