Fluent, Inc. Taps Katherine Rae to Lead People Strategy

Fluent

Former Sprinklr HR Business Partner will head up Human Resources as the Company Continues to Expand

In this role, Rae will oversee all areas of the HR function, including Talent Acquisition, Recruitment, Diversity and Inclusion, and Employee Engagement as the Company executes on its aggressive growth strategy.

“We are delighted to welcome Katherine to the Fluent team,” said Don Patrick, Fluent’s COO. “Katherine’s outstanding record of accomplishments is an immeasurable asset that will help to drive our talent strategy, including diversity and inclusion, as we focus on hiring rapidly to meet our growth initiatives and continue to innovate and expand our business.”

Rae is a recognized leader in driving organizational change through her progressive and international human resource approach. With over 10 years of experience in the industry, she has successfully developed teams at Informa Plc, in several HR positions, including the Global Offices Manager, and worked as a Management Consultant within the People and Operations team for PwC. Most recently, Rae acted as a Strategic HR Business Partner for Sprinklr, a start-up within the Tech space.

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“I am thrilled to join Fluent during a period of exponential growth and am excited to be driving the company’s momentum forward leading our People and Places team,” said Rae. “Fluent’s commitment to the employee experience and the importance it places on enhancing and developing our company culture reflects the high value and respect given to its people. I’m looking forward to driving our People and Places strategy with the mindset of unleashing our employees to achieve their highest potential.”

The addition of Rae to the leadership team follows a series of significant hires by the Company, including the appointment of Patrick, former Merkle COO, to its Executive team and the board appointment of former Epsilon CEO, Andy Frawley.

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