New case study shows how Snappt integrated CLEAR1 to strengthen applicant trust, help stop fraud, and reduce bad debt.

CLEAR, the secure identity company, and Snappt, an applicant trust platform built for the multifamily housing industry, released a new case study showing how Snappt integrated CLEAR1 into their Applicant Trust Platform to verify applicant identity alongside Snappt’s validation of financial qualifications giving owners and operators a more complete view of each applicant while keeping the leasing experience fast and renter-friendly.

Rental application fraud is rising across multifamily, and document checks alone are no longer enough. More than 93% of multifamily owners and managers report experiencing fraud, while increasingly sophisticated tactics — including AI-enabled identity fabrication — are making it easier for bad actors to slip through traditional screening processes. Snappt and CLEAR are helping the industry respond with a stronger, more connected approach to trust.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

In the first six months of the partnership, CLEAR1 helped Snappt identify more than 5,400 fraudulent applications and prevent more than $10 million in potential bad debt before those applicants reached leasing teams.

For leasing applicants, verifying with CLEAR is designed to be simple, predictable, and fast: those who have previously verified with CLEAR can confirm their identity instantly with a selfie. Applicants who are new to CLEAR complete a one-time setup—typically in under 90 seconds. From there, identity is confirmed through CLEAR1’s multi-layered approach: combining signals from biometrics, documents, and devices— and corroborating them against verified data sources behind the scenes.

“Rental fraud is evolving fast, and the industry needs stronger identity infrastructure to keep pace,” said Jon Schlegel, Chief Security Officer at CLEAR. “Our work with Snappt shows that high-assurance identity verification can help stop bad actors earlier in the process without creating unnecessary friction for legitimate applicants.”

Marketing Technology News: Is the Traditional CDP Already Out of Date?

“Fraud is rising across multifamily, but renters shouldn’t pay the price,” said Kyle Nelson, EVP of Corporate Strategy & Growth at Snappt. “Our goal is to make it easier for applicants to move through the leasing process while giving operators greater confidence in who they’re approving.”

Last year, CLEAR announced a partnership with Docusign to strengthen security against identity fraud. This latest partnership with Snappt demonstrates CLEAR’s commitment to helping enterprises stay ahead of the evolving threat landscape by leveraging frictionless identity assurance that can be seamlessly integrated.

Snappt and CLEAR plan to continue expanding the integration across markets, with a focus on strengthening identity verification earlier in the screening process as fraud tactics continue to evolve.